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PRIVACY POLICY

Policy date: 11th March 2023

We are committed to protecting your privacy and keeping your personal information secure. On 25th May 2018, the General Data Protection Regulation (GDPR) came into effect, setting new standards for how personal data is collected and used.

To help you understand what information we collect and how we use it, we have updated our Privacy Policy. This applies to all orders placed online or over the phone.

This policy explains:

  • Your rights regarding the information we hold
  • How we keep your information safe
  • What personal information we collect and how we use it
  • The legal basis for processing your information

Chorley Electrical Traders Limited is committed to ensuring that your privacy is protected. If we ask you to provide personally identifiable information, it will only be used in accordance with this Privacy Policy.

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Who is Collecting the Data?

Chorley Electrical Traders Limited is the data controller for all information collected through our website, by phone, or via email.

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What Personal Data Do We Collect?

We may collect the following information:

  • Your name and, if applicable, your company name
  • Billing and delivery addresses
  • Contact details, including phone number and email address

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How Do We Collect Personal Data?

We collect personal data through:

  • Our website checkout process
  • Contact forms on our website
  • Orders placed by telephone
  • Email or social media correspondence regarding current or previous orders

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What Information Is Collected During Checkout?

Payments are processed securely through PayPal or Stripe. If you pay via Stripe:

  • Your card details are entered directly into Stripe’s secure payment gateway
  • Card details are not stored on our systems
  • Stripe also collects your IP address for fraud-prevention and security purposes

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How We Use the Information We Collect

We use your information to:

  • Process your order and take payment
  • Deliver your order
  • Contact you if there are any issues (e.g., delays, discontinued items, recalls, or concerns about incorrect items)

We will only send you marketing communications if you have given us explicit permission.

Additional information about systems we use is outlined below.

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Internal Systems & Website

Orders and enquiries placed through our website are processed through a bespoke system developed by our web and software teams. Completed orders are then imported into our internal stock system, which we use to manage fulfilment and delivery.

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Who Do We Share Your Information With?

Couriers

To deliver your order, we share your:

  • Delivery name
  • Delivery address
  • Email address and/or phone number

This allows the courier to send delivery updates, including expected delivery windows.

Suppliers

In some cases, we may share your details with suppliers to:

  • Arrange direct-to-site deliveries
  • Handle warranties, product enquiries, and order-related issues more efficiently

Google

Our website uses Google services such as Google Analytics to understand how visitors use the site. Cookies track information such as:

  • Pages visited
  • Duration of visits
  • Content viewed

This information helps us improve our website and advertising. You can learn how Google uses and stores this data on their support pages.

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How Long We Keep Your Data

We retain your information only for as long as necessary for the purposes we collected it, including:

  • Handling returns
  • Warranty claims
  • Resolving queries related to past orders

We also consider legal or regulatory requirements that may require us to keep certain records for longer.

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Legal Basis for Data Processing

We process data under the following GDPR lawful bases:

Contract

When you place or begin an order, arrange delivery, or request a return, we process your information to fulfil that contract. This includes billing details, delivery information, and contact details.

Legitimate Interests

After your order is fulfilled, invoice details (including items ordered, addresses, and contact information) are stored in our systems. This allows us to assist with recalls, warranties, returns, refunds, or future enquiries.

Consent

For non-essential purposes such as marketing or optional cookies, we will always obtain your explicit consent via a clear opt-in process.

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Cookies

Cookies are small text files stored on your device. We use them to:

  • Improve site functionality
  • Distinguish between users
  • Understand how our website is used

You can learn how to manage cookies at: www.aboutcookies.org

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Changes to This Privacy Policy

This policy may be updated periodically. Any changes will appear on this page, so please check regularly.

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Contact Information

For questions or requests regarding this Privacy Policy, contact: websales@chorleyelectrical.com

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How to Control Your Personal Information or Withdraw Consent

Under GDPR, you have the right to:

  • Be informed
  • Access your data
  • Request corrections
  • Request deletion
  • Restrict processing
  • Data portability
  • Object to processing

To exercise these rights, contact us at: websales@chorleyelectrical.com or write to:

Chorley Electrical Traders Limited 107 Halliwell Road Bolton BL1 3NE

If you previously consented to marketing, you may withdraw consent at any time by contacting us.

If you believe any information we hold is incorrect, please contact us immediately so we can update it.

You may request details of the personal information we hold about you in accordance with the Data Protection Act 1998 and GDPR by writing to the address above.

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